01655nam a2200265Ia 4500 156121 BIBL 20160527200443.0 920629s1993 nyua 001 0 eng 92023176 0070531315 (alk. paper) 22.95 EVLG HD30.28 .R634 1993 658.4/012 20 Robert, Michel Local 160331 Strategy pure and simple how winning CEOs outthink their competition Michel Robert. New York McGraw-Hill c1993. xii, 228 p. ill. 24 cm. Includes index. Fire, ready, aim : the best way to lose the game -- Coping with change -- The CEO's vision : the starting point of strategic thinking -- Determining the strategic heartbeat of the enterprise -- Determining the strategic capabilities of the business -- Articulating the business concept of the enterprise -- Corporate or business unit competition? -- Managing your competitor's strategy : the General Patton approach to competition -- Changing the rules of play -- The future of strategic success : market fragmentation versus market segmentation -- The dos and don'ts of strategic alliances -- CEOs talk about the strategic thinking process -- The logistics of the strategic thinking process -- Appendix: Is the stock market an obstacle to strategic decision making? Strategic planning United States. Local 174959 Chief executive officers United States. Local 72524 Success in business United States. Local 175661 Competition, International Local 78977 126976 126976 0 0 0 658_401200000000000_R642S 0 evl 302763 10 10 1 2016-05-27 233660 0 658.4012 R642s 80000001678773 2016-05-27 00:00:00 r:156121 z:NCC:D 6