01558nam a2200241Ia 4500001000700000003000500007005001700012008004100029010001500070020003500085050002400120082001800144100002600162245009000188260003400278300003000312500002000342505077100362650004601133650005201179650004701231650003801278156121BIBL20160527200443.0920629s1993    nyua          001 0 eng    a 92023176   z0070531315 (alk. paper)c22.9500aHD30.28b.R634 199300a658.4/01222010aRobert, Michel2Local10aStrategy pure and simplebhow winning CEOs outthink their competitioncMichel Robert.  aNew YorkbMcGraw-Hillcc1993.  axii, 228 p.bill.c24 cm.  aIncludes index.0 aFire, ready, aim : the best way to lose the game -- Coping with change -- The CEO's vision : the starting point of strategic thinking -- Determining the strategic heartbeat of the enterprise -- Determining the strategic capabilities of the business -- Articulating the business concept of the enterprise -- Corporate or business unit competition? -- Managing your competitor's strategy : the General Patton approach to competition -- Changing the rules of play -- The future of strategic success : market fragmentation versus market segmentation -- The dos and don'ts of strategic alliances -- CEOs talk about the strategic thinking process -- The logistics of the strategic thinking process -- Appendix: Is the stock market an obstacle to strategic decision making? 0aStrategic planningzUnited States.2Local 0aChief executive officersxUnited States.2Local 0aSuccess in businessxUnited States.2Local 0aCompetition, International2Local