@book{122104,
	author = {Reid, James M. and Wendlinger, Robert M. and New York Life Insurance Company.},
	title = {Effective letters},
	publisher = {McGraw-Hill},
	year = {c1978.},
	address = {New York},
	edition = {3d ed.},
	note = {First ed. (1964) prepared by the Programmed Instruction Unit of the McGraw-Hill Training Materials and Information Services Division.}
}