TY  - BOOK
AU  - Kleppner,Otto
AU  - Govoni,Norman A.P.
TI  - Advertising procedure
SN  - 0130181196
AV  - HF5823 .K45 1979
U1  - 659.1 
PY  - 1979///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
KW  - LEMB
N1  - Includes bibliographies and index
ER  -