Kleppner, Otto <br/><br/>
Advertising procedure 
Otto Kleppner, with the collaboration of Norman A. P. Govoni. 
 - 7th ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1979. 
 - 630 p., [6] leaves of plates  ill.  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0130181196 
<br/><br/><label>LCCN: </label>78005728  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .K45 1979 
<br/><br/><label>Dewey Class. No.: </label>659.1