<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00651nam a2200241Ia 4500</leader>
  <controlfield tag="001">142393</controlfield>
  <controlfield tag="003">BIBL</controlfield>
  <controlfield tag="005">20160527194251.0</controlfield>
  <controlfield tag="008">911202s1991    sp a          000 0 spa d</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">ocm24878145 </subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">8475096670</subfield>
    <subfield code="c">18.00</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">PIF</subfield>
    <subfield code="c">PIF</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">PUXA</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2=" ">
    <subfield code="a">HF5821</subfield>
    <subfield code="b">.M3718 1991</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Mattelart, Armand</subfield>
    <subfield code="2">LEMB</subfield>
    <subfield code="9">41840</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="3">
    <subfield code="a">La Publicidad</subfield>
    <subfield code="c">Armand Mattelart</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">1a ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Barcelona</subfield>
    <subfield code="b">Paid&#xF3;s</subfield>
    <subfield code="c">1991.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">135 p.</subfield>
    <subfield code="c">22 cm.</subfield>
  </datafield>
  <datafield tag="490" ind1="0" ind2=" ">
    <subfield code="a">Paidos comunicacion</subfield>
    <subfield code="v">45</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">146767</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Bibliography: p. [131]-135.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Advertising</subfield>
    <subfield code="2">LEMB</subfield>
    <subfield code="9">47734</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">119510</subfield>
    <subfield code="d">119510</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">HF_5821_000000000000000__M3718_1991</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">mbl</subfield>
    <subfield code="9">233390</subfield>
    <subfield code="a">12</subfield>
    <subfield code="b">12</subfield>
    <subfield code="c">20</subfield>
    <subfield code="d">2016-05-27</subfield>
    <subfield code="i">214983</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF5821 .M3718 1991</subfield>
    <subfield code="p">50000002041142</subfield>
    <subfield code="r">2016-05-27 00:00:00</subfield>
    <subfield code="x">r:142393 </subfield>
    <subfield code="x"> z:NCC:D</subfield>
    <subfield code="y">6</subfield>
  </datafield>
</record>
