De Fleur, Melvin L. <br/><br/>
Teorías de la comunicación de masas 
Melvin L. De Fleur, Sandra Ball-Rokeach ; translated by Homero Alsina Thevenet. 
 - 4th ed. 
 - Barcelona  Ediciones Paidos  c1982. 
 - 345 p.  ill. 
<br/><br/> Translation of : Theories of mass communication. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects--History.<br/>Mass media--Social aspects--History.--United States