@book{115178,
	author = {Stern, Louis W. and Ansary, Adel I.},
	title = {Marketing channels},
	publisher = {Prentice-Hall},
	year = {c1988.},
	series = {The Prentice Hall series in marketing},
	address = {Englewood Cliffs, N.J.},
	edition = {3rd ed.}
}