TY  - BOOK
AU  - Kleppner,Otto
AU  - Russell,Thomas
AU  - Lane,W.Ronald
AU  - Verrill,Glenn
TI  - Kleppner's advertising procedure
T2  - The Prentice Hall series in marketing
SN  - 0135164516
AV  - HF5823 .K45 1988
U1  - 659.1 19
PY  - 1988///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Advertising
KW  - LEMB
N1  - Rev. ed. of: Otto Kleppner's advertising procedure. 9th ed. c1986; Includes glossary and index
ER  -