Kleppner, Otto <br/><br/>
Kleppner's advertising procedure. 

 - 10th ed. 
 - Englewood Cliffs, N.J.  Prentice Hall  1988. 
 - 686 p. 
 - The Prentice Hall series in marketing .
<br/><br/> Rev. ed. of: Otto Kleppner's advertising procedure. 9th ed. c1986.  Includes glossary and index. 
<br/><br/><label>ISBN: </label>0135164516 
<br/><br/><label>LCCN: </label>87019346 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .K45 1988 
<br/><br/><label>Dewey Class. No.: </label>659.1