@book{114811,
	author = {Kleppner, Otto and Russell, Thomas},
	title = {Kleppner's advertising procedure.},
	publisher = {Prentice Hall},
	year = {1988.},
	series = {The Prentice Hall series in marketing},
	address = {Englewood Cliffs, N.J.},
	edition = {10th ed.},
	note = {Rev. ed. of: Otto Kleppner's advertising procedure. 9th ed. c1986.}
}