TY - BOOK AU - Churchill,Gilbert A. AU - Ford,Neil M. AU - Walker,Orville C. TI - Sales force management: planning, implementation, and control T2 - The Irwin series in marketing SN - 0256080046 AV - HF5438.4 .C48 1990 U1 - 658.8/101 20 PY - 1990/// CY - Homewood, IL PB - Irwin KW - Sales management KW - Local N1 - Includes bibliographical references and index ER -