Churchill, Gilbert A.

Sales force management planning, implementation, and control Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. - 3rd ed. - Homewood, IL Irwin c1990. - xviii, 845 p. ill. - The Irwin series in marketing .

Includes bibliographical references and index.

0256080046

89033044


Sales management

HF5438.4 / .C48 1990

658.8/101