TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a managerial approach
T2  - Irvin series in marketing
SN  - 0256068658
AV  - HF5415.13 .M369 1990
U1  - 658.8 20
PY  - 1990///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references (p. 678-701)
ER  -