00766nam a2200241Ia 4500001000700000003000500007005001700012008004100029010001500070020001500085040001800100050002600118082001400144100004800158245008600206250001300292260003200305300002900337490003700366504005400403650003400457700003300491136205BIBL20160527193018.0890824s1990    ilua     b    00110 eng    a 89035299   a0256068658  aDLCcDLCdDLC00aHF5415.13b.M369 199000a658.822010aMcCarthy, E. Jeromeq(Edmund Jerome)2Local10aBasic marketingba managerial approachcE. Jerome McCarthy, William D. Perreault.  a10th ed.0 aHomewood, ILbIrwincc1990.  axviii, 734 p.bcol. ill. 0aIrvin series in marketing2Local  aIncludes bibliographical references (p. 678-701). 0aMarketingxManagement.2Local10aPerreault, William D.2Local