McCarthy, E. Jerome <br/><br/>
Basic marketing  a managerial approach 
E. Jerome McCarthy, William D. Perreault. 
 - 10th ed. 
 - Homewood, IL  Irwin  c1990. 
 - xviii, 734 p.  col. ill. 
 - Irvin series in marketing .
<br/><br/>Includes bibliographical references (p. 678-701). 
<br/><br/><label>ISBN: </label>0256068658 
<br/><br/><label>LCCN: </label>89035299  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8