TY  - BOOK
AU  - Gaedeke,Ralph M.
TI  - Marketing in private and public nonprofit organizations: perspectives and illustrations
SN  - 0876205759
AV  - HF5415 .M29945 1977
U1  - 658.8 
PY  - 1977///
CY  - Santa Monica, Calif.
PB  - Goodyear Pub. Co.
KW  - Corporations, Nonprofit
KW  - Marketing
KW  - Local
KW  - Government business enterprises
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -