Marketing in private and public nonprofit organizations  perspectives and illustrations 
[compiled by] Ralph M. Gaedeke. 
 - Santa Monica, Calif.  Goodyear Pub. Co.  c1977. 
 - xxx, 383 p.  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0876205759 
<br/><br/><label>LCCN: </label>76023034 //r892 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations, Nonprofit--Marketing.<br/>Government business enterprises--Marketing--Case studies.<br/>Government business enterprises--Marketing.<br/>Corporations, Nonprofit--Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29945 1977 
<br/><br/><label>Dewey Class. No.: </label>658.8