Dynamics of marketing principles  a reader 
[edited by] Thomas C. Kinnear, Kenneth L. Bernhardt. 
 - Glenview, Ill.  Scott, Foresman  c1983. 
 - 358 p.  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0673158462 
<br/><br/><label>LCCN: </label>82021628  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures.
<br/><br/><label>LC Class. No.: </label>HF5415  / .D95 1983 
<br/><br/><label>Dewey Class. No.: </label>658.8