Mercado en la era electronica edited by Robert D. Buzzell ; translated by Adriana Arias de Hassan. - Bogotá, Colombia Editorial Norma c1988. - xii, 304 p. ill. - Empresas y Empresarios Simposio de investiación / Harvard Business School . - Simposio de investigación (Harvard University. Graduate School of Business Administration) .

Translation of : Marketing in an electronic age. Includes index.

9580403597

buc91000244


Telemarketing--United States.

HF5415.122 / .M42518 1988

658.8/5