Mercado en la era electronica
edited by Robert D. Buzzell ; translated by Adriana Arias de Hassan.
- Bogotá, Colombia Editorial Norma c1988.
- xii, 304 p. ill.
- Empresas y Empresarios Simposio de investiación / Harvard Business School .
- Simposio de investigación (Harvard University. Graduate School of Business Administration) .
Translation of : Marketing in an electronic age. Includes index.