Luck, David Johnston. <br/><br/>
Marketing research 
David J. Luck, Ronald S. Rubin. 
 - 7th ed. 
 - Englewood Cliffs, NJ  Prentice-Hall  c1987. 
 - xvii, 683 p.  ill. 
<br/><br/> Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0135578280 
<br/><br/><label>LCCN: </label>86025255  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M3555 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8/3