TY  - BOOK
AU  - Luck,David Johnston
AU  - Ferrell,O.C.
TI  - Marketing strategy and plans
SN  - 0135583624
AV  - HF5415.13 .L75 1985
U1  - 658.8 
PY  - 1985///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - United States
KW  - Management
KW  - Local
KW  - Case studies
N1  - Includes indexes; Bibliography: p. 570-577
ER  -