Luck, David Johnston. <br/><br/>
Marketing strategy and plans 
David J. Luck, O.C. Ferrell. 
 - 2nd ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1985. 
 - xvi, 591 p.  ill. 
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: p. 570-577. 
<br/><br/><label>ISBN: </label>0135583624 
<br/><br/><label>LCCN: </label>84018038  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--United States<br/>Marketing--Management--Case studies.--United States
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L75 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8  / L941m2