TY  - BOOK
AU  - Aaker,David A.
AU  - Myers,John G.
TI  - Management de la publicidad: perspectivas prÃ¡cticas
SN  - 8425506824
AV  - HF5823 .A13 1984
U1  - 659.1 20
PY  - 1991///
CY  - Barcelona, EspaÃ±a
PB  - Editorial Hispano Europea
KW  - Advertising
KW  - Management
KW  - LEMB
N1  - Translation of: Advertising management; Includes bibliographical references and index
ER  -