01050nam a2200301Ia 4500 135559 BIBL 20160527192913.0 920604m19911992sp b 000110 spa 92000401 8425506824 DLC DLC spa eng BUCG 659.1 A113a3 E v c HF5823 .A13 1984 659.1 20 659.1 A113a3 E Aaker, David A. Local 48270 Management de la publicidad perspectivas prácticas David A. Aaker and John G. Myers ; prólogo por Josep Chias i Suriol ; edición compilada y adaptada por Roberto M. Alvarez del Blanco. 3th ed. Barcelona, España Editorial Hispano Europea c1991. 2 v. ill. Translation of: Advertising management. Includes bibliographical references and index. 2v mar/92 90.00 Advertising Management. LEMB 47734 Myers, John G. 1933- Local 140600 114289 114289 0 0 lc 0 HF_5823_000000000000000__A13_1984 0 mbl 190818 12 12 20 2016-05-27 90.00 v.2 205654 0 HF 5823 .A13 1984 50000002040938 2016-05-27 00:00:00 r:135559 z:NCC:D 6 0 0 lc 0 HF_5823_000000000000000__A13_1984 0 mbl 190823 12 12 20 2016-05-27 90.00 v.1 205653 0 HF 5823 .A13 1984 50000002040920 2016-05-27 00:00:00 r:135559 z:NCC:D 6