Levitt, Theodore <br/><br/>
Comercialización creativa 
Theodore Levitt ; translated by Jorge Gutierrez Villarreal. 
 - Mexico  Compañia Editorial Continental  c1986. 
 - 191 p.  ill. 
<br/><br/> Translation of: The marketing imagination. 
<br/><br/><label>ISBN: </label>9682606624 
<br/><br/><label>LCCN: </label>92000679  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .L48218 1983 
<br/><br/><label>Dewey Class. No.: </label>658.8