TY  - BOOK
AU  - Enrico,Roger
AU  - Kornbluth,Jesse
TI  - La guerra de las colas: vista por el presidente de la Pepsi
T2  - Empresas y Empresarios
SN  - 9580405889
AV  - HD9349 .S634 P46418
U1  - 338.7 
PY  - 1988///
CY  - Bogotá
PB  - Editorial Norma
KW  - Pepsi-Cola Company
KW  - Local
KW  - Coca-Cola Company
KW  - Soft drink industry
KW  - United States
N1  - Translation of: The other guy blinked :how Pepsi won the cola wars; Includes index
ER  -