Enrico, Roger. <br/><br/>
La guerra de las colas  vista por el presidente de la Pepsi 
Roger Enrico and Jesse Kornbluth ; traducción por Jorge Cárdenas Nannetti. 
 - Bogotá  Editorial Norma  1988. 
 - ix, 361 p. 
 - Empresas y Empresarios .
<br/><br/> Translation of: The other guy blinked :how Pepsi won the cola wars.  Includes index. 
<br/><br/><label>ISBN: </label>9580405889 
<br/><br/><label>LCCN: </label>92000643  
<br/><br/><label>Subjects--Corporate Names: </label><br/>Pepsi-Cola Company.<br/>Coca-Cola Company
<br/><br/><label>Subjects--Topical Terms: </label><br/>Soft drink industry--United States.
<br/><br/><label>LC Class. No.: </label>HD9349  / .S634 P46418 
<br/><br/><label>Dewey Class. No.: </label>338.7  / E61o  / E