@book{113918,
	author = {Enrico, Roger. and Kornbluth, Jesse.},
	title = {La guerra de las colas},
	publisher = {Editorial Norma},
	year = {1988.},
	series = {Empresas y Empresarios},
	address = {Bogotá},
	note = {Translation of: The other guy blinked :how Pepsi won the cola wars.}
}