TY  - BOOK
AU  - Levinson,Jay Conrad
TI  - Tacticas de guerrilla aplicadas al mercadeo
T2  - Desarrollo Gerencial
SN  - 9580409943
AV  - HF5415 .L476 1990
U1  - 658.8 19
PY  - 1990///
CY  - Bogotá
PB  - Editorial Norma
KW  - Marketing
KW  - Local
KW  - Advertising
KW  - LEMB
KW  - Small business
KW  - Management
N1  - Translation of: Guerrilla marketing attack; Includes index
ER  -