@book{113592,
	author = {Hehman, Raymond D.},
	title = {Desarrollo y ejecución de estrategias de mercadeo},
	publisher = {Editorial Norma},
	year = {1986.},
	series = {Desarrollo Gerencial},
	address = {Bogotá},
	edition = {Edición Economica},
	note = {Translation of: Product management-marketing in a changing environment.}
}