TY  - BOOK
AU  - Hehman,Raymond D.
TI  - Desarrollo y ejecución de estrategias de mercadeo
T2  - Desarrollo Gerencial
SN  - 9580401144
AV  - HF5415.15 .H4418 1986
U1  - 658.8 19
PY  - 1986///
CY  - Bogotá
PB  - Editorial Norma
KW  - Product management
KW  - Local
KW  - Marketing
N1  - Translation of: Product management-marketing in a changing environment; Includes bibliographical references and index
ER  -