Hehman, Raymond D. <br/><br/>
Desarrollo y ejecución de estrategias de mercadeo 
Raymond D. Hehman ; translated by Hugo Alberto Coronado P. 
 - Bogotá  Editorial Norma  c1986. 
 - ix, 244 p.  ill. 
 - Desarrollo Gerencial .
<br/><br/> Translation of: Product management-marketing in a changing environment. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9580401144 
<br/><br/><label>LCCN: </label>buc92000613  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .H4418 1986 
<br/><br/><label>Dewey Class. No.: </label>658.8