Kaplan, A. D. H. Pricing in big business a case approach by A. D. H. Kaplan, Joel B. Dirlan [and] Robert F. Lanzillotti. - Washington Brookings, Institution [1958] - xiv, 344 p. diagrs., tables. 24 cm. LCCN: 58010077 //r902 Subjects--Topical Terms: Pricing--Case studies. LC Class. No.: HF5415 / .K285 Dewey Class. No.: 338.52