TY  - BOOK
AU  - Quelch,John A.
AU  - Buzzell,Robert D.
AU  - Salama,Eric
TI  - The marketing challenge of 1992
SN  - 0201515628
AV  - HF5415.12 .E82Q45 1990
U1  - 337.142 Q3m 
PY  - 1990///
CY  - Reading, Mass.
PB  - Addison-Wesley Pub. Co.
KW  - Marketing
KW  - European Economic Community countries
KW  - Case studies
KW  - Local
KW  - Corporations, Foreign
KW  - Europe
KW  - Economic integration
KW  - LEMB
N1  - Includes bibliographical references
ER  -