TY  - BOOK
AU  - Mowen,John C.
TI  - Consumer behavior
SN  - 0023846011
AV  - HF5415.32 .M68 1990
U1  - 658.8/342 20
PY  - 1990///
CY  - New York, London
PB  - Macmillan, Collier Macmillan
KW  - Consumer behavior
KW  - Local
KW  - Consumers
KW  - United States
N1  - Includes bibliographies and indexes
ER  -