Mowen, John C. <br/><br/>
Consumer behavior 
John C. Mowen. 
 - 2nd ed. 
 - New York  London  Macmillan  Collier Macmillan  c1990. 
 - xviii, 814 p., [16] p. of plates  ill. (some col.). 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0023846011 
<br/><br/><label>LCCN: </label>buc93000207  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumers--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .M68 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8/342