TY  - BOOK
AU  - Mowen,John C.
TI  - Consumer behavior
T2  - The Macmillan series in marketing
SN  - 0023845910
AV  - HF5415.32 .M68 1993
U1  - 658.8/342 20
PY  - 1993///
CY  - New York, Toronto
PB  - Macmillan, Maxwell Macmillan Canada
KW  - Consumer behavior
KW  - Local
KW  - Consumers
KW  - United States
N1  - Includes bibliographical references and indexes
ER  -