Consumer behavior Mowen, John C. creator text bibliography nyu New York Toronto Macmillan Maxwell Macmillan Canada c1993 1993 1990 3rd ed. monographic eng
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xxii, 808 p. John C. Mowen. Includes bibliographical references and indexes. n-us--- Consumer behavior Consumers United States HF5415.32 .M68 1993 658.8/342 The Macmillan series in marketing 0023845910 buc93000190 DLC 930210 20160527192553.0 133766