Mowen, John C. <br/><br/>
Consumer behavior 
John C. Mowen. 
 - 3rd ed. 
 - New York  Toronto  Macmillan  Maxwell Macmillan Canada  c1993. 
 - xxii, 808 p. 
 - The Macmillan series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0023845910 
<br/><br/><label>LCCN: </label>buc93000190  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumers--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .M68 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8/342