@book{112885,
	author = {Russell, Frederic Arthur and Beach, Frank Herman},
	title = {Ventas},
	publisher = {McGraw-Hill},
	year = {c1984.},
	series = {McGraw-Hill series de mercadotecnia},
	address = {México},
	edition = {11th ed.},
	note = {Translation of : Selling, principles and practices.}
}