@book{112541,
	title = {Likeable advertising},
	publisher = {W.B. Doner and Co.},
	year = {c1988.},
	address = {[Southfield, Mich.]},
	note = {"This book was meant to be a celebration of W.B. Doner and Company's 50th anniversary, which took place on March 1, 1987."--T.p.}
}