00507nam a2200157Ia 4500001000700000003000500007005001700012008004100029100002900070245010000099250001100199260003100210300002100241504005300262650003400315130658BIBL20160527191642.0870409s1991    nyua     b    00110 eng  10aCohen, William A.2Local14aThe practice of marketing managementbanalysis, planning, and implementationcWilliam A. Cohen.  a2. ed.0 aNew YorkbMacmillanc1991.  axx, 693 p.bill.  aIncludes bibliographical references and indexes. 0aMarketingxManagement.2Local