Cohen, William A. <br/><br/>
The practice of marketing management  analysis, planning, and implementation 
William A. Cohen. 
 - 2. ed. 
 - New York  Macmillan  1991. 
 - xx, 693 p.  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.