TY  - BOOK
AU  - Kotler,Philip
TI  - Fundamentos de mercadotécnia
SN  - 9688802263
U1  - 658.8 19
PY  - 1991///
CY  - México
PB  - Prentice-Hall Hispanoamericana, S.A.
KW  - Marketing
KW  - Local
N1  - Translation of : Marketing an introduction; Includes index
ER  -