Bockus, H. William. <br/><br/>
Advertising graphics 
H. William Bockus, Jr. 
 - 4th ed. 
 - New York  London  Macmillan  Collier Macmillan  c1986. 
 - xiii, 241 p.  ill.  31 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0023115300 (pbk.) 
<br/><br/><label>LCCN: </label>85015319  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising layout and typography
<br/><br/><label>LC Class. No.: </label>HF5825  / .B6 1986 
<br/><br/><label>Dewey Class. No.: </label>659.13/24