TY  - BOOK
AU  - Sviokla,J.J.
AU  - Shapiro,Benson P.
TI  - Keeping customers
T2  - The Harvard business review book series
SN  - 0875843336 (acid-free paper)
AV  - HF5415.5 .K45 1993
U1  - 658.8/12 20
PY  - 1993///
CY  - Boston, MA
PB  - Harvard Business School Press
KW  - Customer service
KW  - United States
KW  - Local
KW  - Consumer satisfaction
N1  - Articles originally published in the Harvard business review, 1968-1992; Companion volume to: Seeking customers; Includes bibliographical references and index
ER  -