Keeping customers
edited, with an introduction by John J. Sviokla and Benson P. Shapiro.
- Boston, MA Harvard Business School Press c1993.
- xx, 384 p. ill. 25 cm.
- The Harvard business review book series .
Articles originally published in the Harvard business review, 1968-1992. Companion volume to: Seeking customers.
Includes bibliographical references and index.
0875843336 (acid-free paper) 29.95
92039229
Customer service--United States. Consumer satisfaction--United States.