01065nam a2200301Ia 4500001000700000003000500007005001700012008004100029010001500070020004000085035002000125040001300145050002600158082001800184245009400202260005300296300003100349490005100380500006600431500004400497504005100541650001900592650003300611650003400644700003000678700002600708730002900734129329BIBL20160527191121.0920924s1993    maua     b    001 0 eng    a 92036862   a0875843328 (acid-free paper)c29.95  a(OCoLC)26800019  aDLCcDLC00aHF5438.25b.S434 199300a658.8/34322000aSeeking customerscedited, with an introduction by Benson P. Shapiro and John J. Sviokla.  aBoston, MAbHarvard Business School Pub.cc1993.  axviii, 343 p.billc25 cm. 4aThe Harvard business review book series2Local  aArticles originally published in the Harvard business review.  aCompanion volume to: Keeping customers.  aIncludes bibliographical references and index. 0aSelling2Local 0aConsumer satisfaction2Local 0aConsumers' preferences2Local10aShapiro, Benson P.2Local10aSviokla, J. J.2Local01aHarvard business review.