Seeking customers 
edited, with an introduction by Benson P. Shapiro and John J. Sviokla. 
 - Boston, MA  Harvard Business School Pub.  c1993. 
 - xviii, 343 p.  ill  25 cm. 
 - The Harvard business review book series .
<br/><br/> Articles originally published in the Harvard business review.  Companion volume to: Keeping customers. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0875843328 (acid-free paper)  29.95 
<br/><br/><label>LCCN: </label>92036862  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Consumer satisfaction<br/>Consumers' preferences
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .S434 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8/343